Write Perfectly Crafted SEO Content

Breathe New Life Into Your Digital Content Creation

Optimize your text on the go with our add-on

Generate a list of related keywords to include in your content—all from entering a single seed keyword
Diversify your text and get recommendations to avoid keyword stuffing
Easily optimize your images with alt attributes
Instantly discover and fix broken links

Improve readability

Write impactful copy with target readability scores based on your top 10 competitors
View recommendations for optimal word count
Write winning titles that comply and excel with Google’s guidelines

Master your tone of voice

Identify your tone of voice—casual, neutral, or formal—and stay consistent throughout
Discover and address your most casual and most formal sentences that stand out from the text

Say goodbye to writer’s block

Never run out of content ideas with the power of AI. Turn your ideas into optimized text in seconds. Expand sentences with context, synonyms, and descriptions
Get a short brief from a long piece of content with the Summarizer—a tool that distills your message in a single recap

Write unique, plagiarism-free content

Automatically detect copied words from original sources from across the web in seconds
Verify the content from your freelance network or in-house writers is original

What Are People Saying About SEO Writing Assistant?

1 / 4

"All of my writers use the SWA for almost every single article. The only articles I don’t demand SWA for are news articles for our news sites and the least relevant tasks. It basically does in seconds what would usually take me at least 5 minutes. Multiply that by 30 writers and it saved me a LOT of money."

Vladimir Gertner Co-Founder of Content HotSpot

"Semrush has been a huge help as I write copy and build out websites for local businesses. The SEO Writing Assistant Add-on for Google Docs is a game-changer. I wireframe my pages in Google Docs, this saves a ton of time bringing it all into one space."

Joe Garrison Owner ClearChurchComm. Co-Founder NorthShadeland

"Big shoutout to this tool! It does wonders for me - over 100% growth in organic traffic this year and growing!"

Bostjan Tanko SEO Specialist X-Finity PRO

"Semrush’s SEO Writing Assistant is one of its kind. I used it to grade my textual content and see how SEO-friendly the copy was. I was amazed by the feedback and recommendations (relevant keywords and competition insights) it provided me to improve my SEO, text readability, originality, and tone of voice. Love it!"