Are you buying the Semrush tool and looking for the Semrush Review to ensure it is the right tool for your SEO and digital marketing campaigns?
In this guide, I’ll share my eight years of experience with Semrush and other important factors you should consider before buying the Semrush tool.
I’ll evaluate Semrush based on:
- Major Features
- Data Accuracy & Freshness
- Pricing
- Ease of Use
- Customer Support
- What do users have to say about it?
- Pros & Cons.
- Semrush Vs. Competitors
What is Semrush?
Semrush is a SaaS software offering digital marketing tools to help you get SEO success and create digital marketing campaigns.
Semrush was founded by Oleg Shchegolev and Dmitry Melnikov in 2008 and has more than ten million customers. Since then, Semrush has evolved and added over 50 tools that are suited to various purposes.
Here is the list of all Semrush tools;
SEO Tools
- Backlink Analytics
- Backlink Audit Tool
- Backlink Gap
- Bulk Analysis
- Domain Overview
- Google Looker Studio connectors
- Keyword Gap
- Keyword Magic Tool
- Keyword Overview
- Link Building Tool
- Listing Management
- Log File Analyzer
- My Reports
- On-Page SEO checker
- Organic Research
- Organic Traffic Insights
- Position Tracking
- Ranks
- Sensor
- Site Audit
Content
- SEO Content Template
- SEO Writing Assistant
- Topic Research
- Readability Checker
- Rephraser Tool
Advertising
- Advertising Research
- PLA Research
- PPC Keyword tool
Competitive Research
- Market Explorer
- Traffic Analytics
Agency Growth Kit
- Agency Partners Platform
- Client Portal
- CRM
Social Media
- Social Media Tools
So, one moment you are using it to conduct market research, and another moment, you are using its writing assistant feature to create high-quality long-form content.
Semrush is like an “Avenger” of your digital marketing universe.
Semrush Pros and Cons
| Semrush Pros | Semrush Cons |
|---|---|
| Easy to use | Overwhelming for new users |
| Biggest Keyword Database in the Industry (26 Billion) | Expensive |
| 43 trillion backlinks | Provides a social media toolkit |
| SEO writing assistant and content template for high-quality content | |
| Provides accurate data on PPC keyword research from 1 billion Google Ads | |
| Available in over 10 languages | |
| SEMrush Academy offers various certifications and courses | |
| SEMrush Academy offers various certifications and courses. | |
| Offers a 7-day free trial |
Semrush Review 2025: Key Features
Semrush is a complete marketing suite offering 50+ marketing and SEO tools for digital marketing campaigns. You can do almost every task by using Semrush and do not need to use any other SEO and marketing tools.
Here are the main features of Semrush;
Semrush SEO Tools
Keyword Research
Semrush is the best keyword research tool for SEO and PPC campaigns having the biggest keyword database in the industry with 26 Billion Keywords.
Semrush’s keyword research dashboard shows a quick view of your chosen keywords with important details like Keyword CPC, keyword search volume by countries, Trends, Keyword Search Intent, Keyword Difficulty, Related Keywords, and other important keyword metrics.
When you enter a seed keyword, the tool provides a detailed overview of the dashboard for that target keyword. Semrush gives you data about the following:
- Monthly search volume in the chosen region
- Global search volume
- CPC (Cost-per-click)
- Keyword difficulty
- And the intent for your keyword.
If you want to dig deeper into keyword insights, Semrush gives you three other tools for exploring further keyword opportunities.
Keyword Gap: It helps find the keyword gaps in your content by comparing it with your top competing pages. The best part: you can compare up to four competing URLs simultaneously.
Keyword Manager: You can create a list of up to 1,000 keywords and track them over time. If you have a large blog or tons of keywords to research, this is your go-to tool.
That said, Semrush is an ideal tool for conducting keyword research for your SEO and PPC campaigns.
Keyword Magic Tool
Want to generate hundreds of unique ideas for your seed keywords? Keyword Magic Tool is a perfect goldmine for you.
In the keyword overview dashboard, once you click on keyword variation, the keyword magic tool will open up with hundreds of suggestions related to your seed keywords.
It provides you with keyword ideas on various metrics, like search volume, keyword difficulty, CPC, and languages. You can also refine the keywords using advanced filters like SERP features, word count range, and competition density.
You can get keyword ideas relevant to seed keywords by using:
- Phrase match
- Broad match keywords and
- Exact match keywords.
Pro tip: You can use the ‘related’ tab to explore the long-tail keywords relevant to your main keyword.
Keyword Position Tracking
To ensure your efforts are paying off, keyword rank tracking is a crucial tool in your toolkit.
Setting up your position tracking is a breeze. Enter your domain and all the keywords that you want to track. You can also choose the country for which you want to track keywords.
You can track your keywords for the Google search engine results page or Baidu.
Additionally, you can see how your keywords perform individually on both desktops and mobile devices.
You can also add competitors’ domains and common keywords to compare your performance with theirs.
SEO Writing Assistant
Of all the writing tools that I have used, Semrush writing assistant is my favorite.
If you want to fine-tune your content, the writing assistant will analyze the ranking of the top 10 search engine results pages for your main keyword. The tool rates your content on a scale of 1-10. (10 being excellent)
Semrush Writing Assistant resembles an online text editor that enables you to paste content or enter a URL. The tool will then analyze the content based on:
- Readability level and word count.
- Originality of the content. (Percentage of text that is not similar to other pages on the web.)
- The tonality of your content (casual, formal, or neutral)
- SEO-friendliness
The best part is that you can use it as an add-on for Google Docs or MS Word or as a plugin on WordPress.
Identify Organic Competitors
This feature provides an in-depth insight into your direct organic competitors. By doing this, you can discover what your competitors are doing and identify areas where you can further improve.
The tool gives a visual comparison between your domains and competitors.
The competitive positioning map displays a comparison between your domain and competitors based on traffic and total ranking keywords.
As you scroll down, you will find all the competing URLs and sort them based on traffic, ranking keywords, and other metrics.
Website SEO Audit
The SEO audit in Semrush is, hands down, one of the best website audit tools I have discovered. And it is fairly easy to use.
When you enter your domain, the tool will run a thorough site audit and prepare a detailed report covering:
- Your site health score
- Errors
- Warnings
- Total crawled pages
Errors are highlighted in red and are among the most critical issues that require attention. You can further audit your site using the thematic reports on:
- Crawlability
- Internal linking
- HTTP
- Schema Markup.
So, if you want to score 100 in Core Web Vitals, Semrush site audit is the best choice.
Backlink Analysis Tool
Backlinks are a crucial component of an effective SEO strategy. The Semrush backlink auditing tool has a massive database of over 43 trillion URLs.
You enter a domain and run a backlink analysis to check your or your competitor’s backlink profile.
You can find the linking pages, anchor text, and new and lost backlinks for any URL. You can also get data on link types (text, images, or videos) and the percentage of links that are ‘follow’ or ‘no-follow’.
On-Page SEO Checker
On-page SEO checker is one of the most valuable tools in their toolkit. This tool excels at pinpointing the exact strengths and weaknesses of your On-Page SEO and Off-Page SEO elements on the go.
The tool has an Ideas tab clicking, which you will get suggestions for:
- Improving content
- How to Optimize Content for Featured Snippets?
- User experience ideas
- Missed backlink opportunities
To get the maximum benefit of this tool, you can use it in tandem with the site audit tool and work on user experience along with the page SEO.
Semrush PPC Analysis Tools
Semrush’s PPC analysis tool is a powerhouse for conducting PPC keyword research for Google Ads. It can help you discover the best keywords to use in your PPC for maximum visibility and lower ad spending.
Using the keyword research tool, you can scrape off the duplicate keywords or cross-group negative keywords that might be draining your budget.
You can spy on your competitor’s most lucrative keywords, traffic percentage, and traffic value.
Semrush also gives access to live ad copies you can use to optimize your CTAs, incorporate keywords, and more.
Semrush Social Media Toolkit
It took me by surprise, and I’m sure it will do the same to you.
Semrush is a popular SEO software that offers content marketing functionalities; it has also added a social media marketing toolkit to its suite.
Using Semrush’s social media functionalities, you can schedule posts across various platforms, including Facebook, Twitter, Instagram, Pinterest, and LinkedIn.
It also offers a social media monitoring feature, enabling you to track brand mentions and hashtags that generate the most engagement.
Semrush’s Facebook Ads optimization feature is still in beta mode. You can track and analyze Facebook ad campaigns.
Semrush Content Marketing toolkit
Semrush does what it is known for. It helps with all aspects of content creation, planning, and distribution.
Just like what you will get with Buzzsumo and other topic research tools, Semrush suggests the most popular topics related to your primary keyword. You get to explore the topics that have been trending over the last 60 days.
You can even discover the most engaging headlines and the most popular questions related to your seed keywords. That’s tons of content ideas.
Semrush Digital PR Toolkit
Semrush acquired Prowly, a digital PR toolkit that helps businesses find journalists and influencers within their industry.
Prowly has a centralized dashboard that provides a list of over 1 million journalists. Additionally, you can easily customize and design the press release content, then share it with the relevant journalists directly within the dashboard.
Prowly is a perfect solution for PR agencies, small businesses, and in-house PR teams seeking to accelerate their PR efforts.
Semrush Agency Management & Lead Generation
If you’re an SEO or Digital Marketing agency, this tool will help you out with email list building. Semrush has a widget that you can add to your website.
Let’s say you use this widget and place it as a pop-up for conducting a free site audit. Your clients will receive the audit report by email.
What do you get? You’ll get tons of leads and emails to add to your list in the lead generation section of Semrush.
Semrush Pricing
| Features | Pro | Guru | Business |
|---|---|---|---|
| Semrush price (billed monthly) | $139.95 | $249.95 | $499.95 |
| Monthly price (billed monthly) | $117.33 | $208.33 | $416.66 |
| Number of projects | 5 | 15 | 40 |
| Number of keywords | 500 | 1,500 | 5,000 |
| Results per report | 10,000 | 30,000 | 50,000 |
| Pages to crawl per month | 100,000 | 300,000 | 1,000,000 |
| Mobile rankings | Yes | Yes | Yes |
| Content marketing platform | No | Limited | Yes |
With so many features and functionalities, Semrush is slightly on the expensive side. They have three pricing plans:
- Pro Plan ($139.95/month)
- Guru Plan ($249.95/month)
- Business Plan ($499.95/month)
However, the yearly pricing plans will save you 20% on any of the pricing plans.
Pro plan is useful for bloggers, freelancers, or small businesses with limited budgets.
Guru Plan is a good fit for medium-sized businesses and marketing agencies.
If you are a large business, eCommerce website, or enterprise, the business plan offers higher limits along with access to features such as API access, sharing options, Google Data Studio integration, and share of voice metric.
Semrush Coupon Code 2025
Semrush offers an exclusive 20% discount for LoudGrowth users to purchase any Semrush plan. You can get a 20% off Semrush Coupon Code for all annual plans of Semrush.
Additionally, you can take advantage of a Semrush free trial to determine if the tool is worth investing in.
Ease of Use
Semrush has a clean user interface with all the tools on the right side of the dashboard. You can jump right to any of the tools which are sorted by using different categories.
For example, the keyword research tab offers four different keyword tools. Similarly, the backlink analysis tool will include features such as backlink auditing, analytics, and others.
If you’re switching from tools like Moz or SpyFu, you may find it a bit overwhelming. However, worry not; there are a plethora of guides and tutorial videos available in their knowledge base.
Customer Support
Customer support is one of the major criteria for choosing a SaaS tool. And, as a tool that offers numerous features, it is crucial to provide stellar customer support.
Semrush provides three options to reach the customer support team; email, phone, and chat.
Furthermore, a ‘question mark’ icon is located in the left corner of every page. This will give you an ocean of resources like onboarding guides, a help center, a blog section, and a customer support contact form.
Once you fill out the form, the customer support team will respond to your queries within one business day.
Customer Feedback & Reviews
Semrush has gained positive feedback and recommendations from marketing experts like Neil Patel, Lary Kim, and others.
Plus, it is highly rated on popular review platforms like G2, Trustpilot, and Capterra.
Here’s how Semrush is rated on each of these sites:
Semrush Ratings on Review Platforms
| Platform | Rating | Number of Reviews |
|---|---|---|
| G2 | 4.6/5 | 1,454 |
| Trustpilot | 4.4/5 | 328 |
| Capterra | 4.7/5 | 1,688 |
Semrush vs Other Tools:
Semrush is an incredible tool, but there are other major players in the industry like Ahrefs, Moz, and SpyFu. Let’s see how they compete with Semrush.
SEMrush vs Other Tools Comparison
| Feature/Tool | SEMrush | Ahrefs | Mangools (KWFinder) | Moz | SpyFu | Serpstat |
|---|---|---|---|---|---|---|
| Free version | Yes (10 results per day max.) | Yes | Yes | Yes | Yes | Yes |
| Link-building tools | $139.95 per month | $83 per month (billed annually) | $19.90 per month (billed annually) | $79 per month (billed annually) | Not specified | Not specified |
| Free trial | Seven days | Not available | 10 days | 30 days | Not available | Not available |
| Keyword research tool | Yes | Yes | Yes | Yes | Yes | Yes |
| Keyword tracking | Yes | Yes | Yes | Yes | Yes | Yes |
| Rank tracking | Yes | Yes | Yes | Yes | Yes | Yes |
| Site audit | Yes | Yes | No | Yes | Yes | Yes |
| Advice to fix site issues | No | Yes | No | Yes | No | Yes |
| Competitor analysis | Yes | Yes | Yes | Yes | Yes | Yes |
| Link building tools | Yes | Yes | Yes | Yes | Yes | Yes |
| Listings management | Yes | No | No | No | No | No |
| Money-back guarantee | Seven days | Not available | 48 hours | Not available | Not available | |
| Customer support | Chatbot and contact form submission | Live chat and email | Live chat and email | 24/7 online support with all paid plans | Not specified | Not specified |
| Backlink Analysis | Yes | Yes | Yes | Yes | Yes | Yes |
| Social Media Management | Add-on | No | No | No | No | No |
| Ease of Use | Fairly Easy | User-friendly | User-friendly | User-friendly | User-friendly | User-friendly |
| Ratings | G2: 4.6/5, Trustpilot: 4.5/5 | G2: 4.5/5, Trustpilot: 4.6/5 | G2: 4.3/5, Trustpilot: 4.5/5 | G2: 4.3/5, Trustpilot: 4.4/5 | G2: 4.5/5, Trustpilot: 4.5/5 | G2: 4.5/5, Trustpilot: 4.5/5 |
Semrush vs. Ahrefs
Ahrefs offers various features that are similar to those of Semrush. Both these tools compete neck-to-neck when it comes to ease of use and features like backlink analysis.
While Ahrefs’ backlink analysis tool takes the edge, I would prefer Semrush when it comes to features like keyword research, competitor analysis, PPC research, and content research.
In a nutshell, Semrush may be a bit more pricey than Ahrefs, but it offers more bang for your ducks. You can read our detailed comparison guide for Ahrefs Vs Semrush.
Semrush vs Moz
Moz started in 2004 and was one of Semrush’s arch-rivals in the past. However, SEMrush has completely dominated marketing in the last few years, whereas Moz now feels somewhat outdated.
Whether it’s SEO keyword research or PPC analysis, Semrush excels in every aspect. Their large database and competitive intelligence, along with a wide range of knowledge base, make Semrush a clear winner.
If you want to get data from Bing and Yahoo search engines, then choose Moz over Semrush.
Semrush vs SpyFu
SpyFu has been in the market since 2005 and they’ve done a fairly good job as a competitor analysis tool.
SpyFu is more popular as a competitor analysis tool than a complete SEO suite.
SpyFu comes at a fairly low price as compared to Semrush but lacks the most value-added features.
So, if you’ve just started and have a limited budget, SpyFu isn’t a bad choice.
The clear winner is Semrush. It has a massive keyword database and amazing keyword research capabilities. Furthermore, it also takes the edge in terms of competitor analysis, offering features such as brand monitoring and social mentions.
Semrush vs Serpstat
Just like Semrush, Serpstat offers all the tools under one roof except a few. There is a difference in functionalities, accuracy, and, of course, the pricing.
Semrush offers a social media toolkit that Serpstat lacks. Moreover, Semrush houses an SEO writing assistant tool that is extremely useful for content marketers and bloggers.
Serpstat has various features for small businesses, such as text analytics, SEO checklists, competitor analysis, domain analysis plus browser extensions.
Again, my vote goes to Semrush due to its value for money and the vast database and functionalities it offers.
Conversely, if you’re on a tight budget and need a feature-rich tool, Serpstat is a viable choice.
Semrush Pros & Cons
Pros:
- SEMRush is fairly easy to use.
- SEMRush updates 7 million keywords in their database each day.
- Its SEO writing assistant and content template help with high-quality content.
- Besides SEO, it also provides accurate data on PPC keyword research. (Plus, you get to see live ads.)
- Besides English, SEMRush is available in over 10 languages, including Chinese, Spanish, Italian and Portuguese.
- SEMRush Academy offers various certifications and courses created by some of the best SEO experts, like Brian Dean and Greg Gifford.
- SEMRush provides a social media toolkit that no other SEO tool does currently.
- You can try out its features using the 7-day free trial.
- It also offers add-ons for WordPress, Google Docs, and MS Word.
Cons:
- For the new users, the tool can be a bit overwhelming and confusing.
Should You Use Semrush?
Pretty evident, yes. There is surely a reason why 4,71,000 people trust Semrush.
Semrush can be your best investment and I’m sure you will stick to this tool for a long
It is like a massive ocean when it comes to SEO tools in the market. It has an experienced team of content marketing experts, SEOs, and professionals from all the other departments.
Switching from one feature to another is a cakewalk. In terms of accuracy, Semrush wins it over all the other giants in the industry.
Be it competitive analysis, keyword research, backlink analysis, or social media monitoring, Semrush has so much to offer that you need not go anywhere else.
Final Thoughts
My review on Semrush would have given you clear evidence of why Semrush is one of the most liked tools.
They are constantly growing with the addition of new features.
Surely, there must be various other features on the roadmap. These current features will help you drive high-quality traffic and select keywords with the right intent.
Even if you are running a PPC campaign, the accuracy of Semrush is pretty impressive.
What I like even more is you get to learn from SEO gurus like Brian Dean and their helpful webinars. If you want to stay ahead in the digital sphere, Semrush is your best bet.