SEO is an important way of reaching your target audience and it’s essential for every brand to use it to grow themselves. It’s essentially a set of techniques that you must adopt to improve your rankings on Google’s search engine ranking pages (SERPs). This is necessary because websites that rank on the number one position get nearly 36.5% click-through rate (CTR).
However, things change when you’re running an eCommerce website. The stakes are higher and you need people to not just visit your website but even purchase from you. This is why the eCommerce SEO is slightly different from the SEO for regular websites. Let’s try to understand how you can do eCommerce SEO.
To reach your target audience, it’s essential to do keyword research. You should use tools such as Google Keyword Planner and KWFinder to find relevant keywords for your eCommerce store. Ideally, you should look for high volume, low competition keywords where you can rank easily.
The keywords that you find should then be incorporated into the content on your website. They tell Google what a particular page is all about. However, do keep in mind that you shouldn’t overstuff your content with these keywords as Google will penalize you if you do so.
Based on the keywords, you can even come up with topics for your blog posts.
Navigation plays a big role in deciding how user-friendly is your website. The website navigation decides how easily your users will be able to find the information that they are looking for. If you design the navigation poorly, it’ll be difficult for them to find information and they may bounce away. Additionally, the search engine spiders may not be able to discover all your pages with ease too.
On the other hand, if the navigation is smooth, the users will be able to find their desired products in just a few clicks. It’ll also make it easy for the search engine spiders to find your new pages and index them instantly.
Nearly 50% of all web traffic comes from mobiles. This has made it necessary for all ecommerce stores to adapt to these smartphones. It’s also become an important ranking factor in Google. You must ensure that your website is designed to be mobile-friendly and is responsive in nature. This makes it easy for mobile users to navigate your website and find products.
A non-responsive website wouldn’t be easy to navigate and it may cause the users to bounce away from it. As an eCommerce store owner, you must put effort into making sure that your website is mobile-friendly so that your rankings can improve on Google.
To check if your website is mobile-friendly, you can use the Mobile-Friendly Test by Google.
Page Loading Speed
Let’s be honest. Nobody likes to wait too long for a page to load. There’s research to support this fact too. For every 100-milliseconds that your page takes to load, your conversion rates can reduce by nearly 7%. This can be very harmful to your eCommerce store and you may lose out on valuable traffic and customers if you don’t pay attention to your page loading speed.
You need to be extremely careful about your page loading speed, especially because ecommerce stores require loads of images and videos. These can increase the page loading time. That’s why you must compress and optimize your images to ensure that they don’t increase your page loading time.
To check your current page loading speed, you can use Google PageSpeed Insights. This tool by Google allows you to see the time that your page takes to load on both desktops and mobiles. Based on that, it allots you a score out of 100 and also gives you suggestions on how to increase the page loading speed.
Internal links are crucial for ecommerce SEO. They are basically links from one page of your website to another and help in improving your website navigation. Using internal links makes it easier for your users to find their required information on your website. This helps you keep them on your website and stops them from navigating away. This, in turn, helps in improving your bounce rate and time on site. Both of these factors can improve your ecommerce SEO.
In addition, internal links make it easier for the search engine spiders to discover new pages on your website. When they discover new pages easily, the process of indexing will become quicker for your website too.
Link building is necessary for all websites and helps immensely with your SEO. It involves the creation of backlinks. These links are essentially links from other websites pointing to your website. Each backlink counts as a vote of authenticity for your website and this can help in improving your rankings in the search results.
However, you should be careful while approaching websites for link building. Remember, only links from high authority websites can bring some noticeable change to your SEO. If you get loads of links from poor websites, it may affect you negatively.
For this reason, you must check the website’s traffic and backlink profile. In addition, you should take a look at its domain authority (DA) and page authority (PA) scores to understand their reputation.
There are several ways to go about link building. One of the best ways of doing so is by writing guest posts on other websites. You need to approach webmasters and pitch topics to them. Write a solid content copy and include a relevant link to your website in the guest post and submit it to the website.
Similarly, you can check for broken links on other websites. Whenever you encounter a broken link, you can reach out to the webmasters and notify them of the issue. At the same time, you can suggest a relevant link from your website to them for replacing this broken link. Most webmasters will be happy to do so.
Ecommerce SEO is similar to regular SEO but you need to be more careful as the stakes are higher in this one. You must pay attention to link building and also develop user-friendly websites. It’s also necessary to do keyword research and write high-quality page copies. You must also design a mobile-friendly website that makes it easy for your users to navigate through it.
What are the other things you need to keep in mind for ecommerce SEO? Let us know in the comments.